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They're devoted to keeping pure bloodlines, labeling "mixed breeds" as inferior, and creating a dominant "master race" that meets their prejudiced ideas of "perfection." The only things that the American Kennel Club is missing are the pointy white hats. Learn more.
Creative: Dan Neri and Scott Murray of Matter
Director: Steven Tsuchida of Oil Factory
ABC means making sure your little ones don't get knocked up. ABC means facing up to the fact that animal breeders are making a killing. Literally. And ABC means Animal Birth Control. Find out what ABC means for you in these new spots for PETA's Animal Birth Control campaign.